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‘Writing Help - Better Results’ is a regular feature on this ‘W2P-Blog’ and is all about helping you improve your Writing skills, get better results, and tackle any Writing task with confidence!

From our own Help Articles - regularly featured on this page - to other Writer’s E-Books, Newsletters/Blogs, Courses and Guides, whether you’re an experienced Writer or not, here you’ll find as many forms of Writing help, expert advice and guidance (and FREE Resources) that we can find and provide - and it’s updated regularly.

Most of our Help Articles on Writing Headlines, Copy Planning, Style, Sentencing, Bulleting, setting up Response/end wording, etc., will apply to improving most forms of online Writing for the Web, but many of the tactics described can also apply to offline Fiction and Non-Fiction Writing, as well.

Today’s Featured Article:

However you start your Writing at present - whether promoting a product or service, your business or yourself - through a Web page, Mini-Site, E-Mail, or even Writing a Paying Article, Letter or Blog Page - the elements to ensure your final copy will be successful (bring you in a positive response/earn money) depend largely on whether or not these FOUR ESSENTIAL ELEMENTS are understood - and applied - in your thinking (and then to your Writing)!

Note: These elements relate to all Writing in general. There are also special Articles on ‘Writing For The Web - including the use of Keywords’ and ‘Writing To Sell or Promote’ - to follow later.

Start Right - and you’re halfway there!

OK - so WHERE do you START..? For any form of Writing, you first

need an IDEA of what you want to get across in your message ...

Including something that could add an extra element of persuasion

or intrigue into it, but with the following parameters firmly in mind

from the start. These lead to:

The 1st ELEMENT: An image of who you are Writing to... the kind of AUDIENCE you’re trying to attract, and convey your message to. Nowadays, this is much easier to get - using the Internet as the ultimate research tool...

Search, Discover and Deploy!

Whoever you’re writing to, and whatever you’re trying to say, you can search on Google to find Sites offering similar things to what you’re going to write about - and

get a ‘feel’ for the kind of things your target audience is most interested in, relating to your subject. This can be done by checking the words most used to describe this, and those which get the highest ranking (this can be found at www.keyworddiscovery. com/search.html). PLUS -

You can also get a ‘feel’ for the kind of people your audience is, by looking at the Sites

that they visit the most/are highest in the rankings. Another great thing about online searching, is that the results you get can also strengthen or change the IDEA you originally had, for the better, too!

Obviously, Google search is also a great tool for discovering the best keywords to use for your online Writing (for Headlines, benefits, descriptions, etc) - and that’s all covered in more depth in our forthcoming ‘Writing For The Web’ Article). (Don’t forget to weave the best, most relevant keywords into anything you’re writing for an online audience!)

Next in line: the 8-Letter Word that‘s Key to Writing Success..!

Now you know more about your Writing IDEA and your AUDIENCE, you’re ‘armed’ and ready to gather:

The 2nd ELEMENT - That EIGHT-LETTER WORD: Benefits ... which Benefits will appeal to them the most..? Yes, writing successful copy for almost any Writing genre is all about portraying the right BENEFITS to your intended audience. It’s also about psychology. After all, in all human life, we’re all secretly asking ‘What’s in it for ME?’ So BENEFITS are what will keep your potential customer reading in those crucial first seconds of seeing your copy. (Your benefits could also include the form of something abstract - like saving your Readers time and/or money!)

Thinking of benefits should also make it easier to decide how to progress your Writing, too, whether your Writing is to sell something, describe something or provide information.

Here’s how it works:

If you’re writing a Blog post, Article, Letter or Review to get paid from - you’ll need to portray a BENEFIT to your target reader (found out about through your research, above) not only in the *Headline you write to attract them, but also through the body of your copy to keep them interested. (Naturally the more readers you attract, the more successful your Writing is and, in some c cases, the more you get paid!).

If you’re writing a Sales Letter, Web Promotion, or Ad, etc - with the prime aim of selling a product or service, or to get new subscribers to sign up (either for your business, or a freelance clients) you’ll certainly need to portray a strong BENEFIT in your Headline, and ‘Secondary Benefits’ in your Sub- Heads, Bullet-points and Response/buy wording too.

So you’ll need a good list of related BENEFITS to use throughout your copy, to get you started.

The ‘Key’ to grabbing your Reader’s Attention ...

As well as discovering many ways to earn Extra Income from your Writing - you’ll also get to Improve your Writing skills - so you can increase your Earning Opportunities, too!

From Idea to Final Draft - the 4 Essential Elements of Successful Promotional Writing

Click here to continue reading - Part 2 >

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*For some of the products or services promoted on this Blog, the author either received a promotional copy and/or receives other material compensation in order to facilitate an endorsement of the products or services featured. Results are unique. Your results may vary.

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