Writing Help, Apps, Links and Info to help you
Improve your Writing Skills - and enjoy Greater Success!
With this UPDATE, your Feature Article starts on your HOME Page (‘Use This Failsafe Guide to Planning Your Copy’) - and is continued after these ‘Writing Help’ items, below - dedicated to providing useful tips, advice and info, and help you succeed with as many aspects of your writing as possible.
So - Welcome to this ‘How To IMPROVE Your Writing’ section. Remember: every Website
depends largely on EFFECTIVE COPYWRITING in order to be successful in attracting readers to Sign-up
and /or Buy from your Site! So - the better you become at writing - the more you’ll earn (and gain an ‘expert’s
credibility’) from your Site!
Don’t forget our ‘Ways To EARN MORE MONEY from your Writing’ section - can be found on our ‘EXTRA INCOME OPPS’ page, following this.
Few UK Authors have contributed as much as Nick Daws to world of Writing over the past ten years. A prolific Writer himself , Nick has so far written over 80 publications, including E-Books, Guides, Courses and Reports. As well as continuing to write
Web page content, E-mail Newsletters, Copy for Ads and Brochures, etc., Nick also writes an extremely
useful Blog for Writers, packed full of great Writing information, simply called ’My Writing Blog’.
Nick’s ‘My Writing Blog’ offers a wealth of inspiring
Writer-related Articles, News of Writing Contests,
Interviews with other Authors, new E-Books, plus
guides to Writing Style, Grammar, Writing
Improvement Tips, and recommended other
Writing Sites (one of which is described below).
For any writer wishing to speed up their Book-Writing output, look no further than Nick Daws’s established best-seller:
‘Write Any Book in Under 28 Days’. It’s aimed at any Writer wanting to write a book, fiction or non-fiction, in the
shortest possible time. Here you’ll find how to use a FREEWRITING technique to speed up your writing
flow, plus quick Story Research methods, Power Editing, Inspirational Guides - AND ‘secret’ Writer’s
Resources, and much MORE! This best-selling E-Book also comes with 7 valuable Writer’s Bonuses!
Click Cover - for Nick’s best-selling E-Book for Fiction/ Non-Fiction Writers.
Why not also take a look at Nick’s homepage..? Click Here. The Site is due for a
re-design, but it contains useful information on all Nick’s products and services, as well as
Freelance Links, Writer’s Wanted Ads, plus a great list of OVER 25 useful Writer’s Sites.
(See below.)
Nick also runs a useful forum. Click Here To Access - which includes Contests and FREE Writing Reports.
The ‘King’ of Writer’s Sites - for everything to do with Copywriting and Webwriting success!
AWAI online: AWAI stands for the American Writer’s & Artists Institute - a highly respected US concern
that promotes Copywriting and Webwriting Courses, Seminar Programs, Educational ‘Boot-Camps’,
Books and Marketing Guides across the world. There is literally NO other equivalent that deals specifically with the art and craft of effective Copywriting practices (more’s the pity!)
Founded by Don Mahoney, an AWAI Board Director, the Institute is dedicated to promoting ‘best practice’ in Copywriting and AWAI members, including Michael Masterson (‘one of the most successful, and most highly paid Copywriters in the US’) also successful ‘6-figure’ Copywriter Paul Hollingshead, and many other eminent writers.
Sign up - FREE - for their ‘Golden Thread’ regular Newsletter, and you’ll receive new tips and Web/Copywriting advice,
news on just-released Books and Courses, Freelance JOBS (but mostly US based) and MUCH more. NOTE: AWAI
Courses are not cheap, but they do represent some of the BEST, most widely-acclaimed educational Copywriting and Webwriting Training systems you’ll find - anywhere!
The Write Place...
Another great source of writing inspiration, practical help, and expert advice can be found at The Write Place, the Blog website of Shaun Fawcett, a celebrated Internet Marketing and Copywriting expert.
Here you’ll find articles, tips and practical advice on how to
write on many subjects, and in many mediums, including:
How to write effective and persuasive -
Letters, including Sales Letters, general Business Letters, Recommendation Letters, Thank You Letters and Resume Letters, etc.
Book and eBook writing resources: Writing, Publishing, Marketing, Distributing Books and E-Books via Web site, Digital Fulfilment, and Print-on-demand Books. Also:
General writing resources: Reports, Papers, Essays, News Releases, Newsletters, Magazines, Bibliography help, real-life Templates, Samples, and more.
There are also sections on how to create Info Products, plus a Writing Style Guide, and Free Writing Tools.
Over 5 Million Visitors!
Shaun’s main site, www.writinghelp-central.com, received more than 5 million visitors from 215 countries in 2009! They went to that site looking for “writing help” advice, information, tips and tricks - and found it all included in around 300 pages of free articles and templates posted there.
A great source of Practical Writing Help!
For Shaun’s Main Site, Click Here
For Shaun’s Blog Site, Click Here
As most Writers have to read a lot in their normal working day, whether it be researching information, proofreading, or assessing other people’s work, it makes sense to consider learning how to read quicker, therefore saving themselves time - and getting more done in their working day. Some people say they’ve speeded up their reading time by 60% - just by taking a Speed-Reading Course such as:
The Speed Reading Secret by Michael
Masterman is a highly effective Course that
helps you speed through e-mail messages, Web
pages, revision, books or reports - and pick up
a new vocabulary along the way!
The Course claims that the average reader should be able to triple their reading
speed in under an hour. That means you could read a medium-length book in under an
hour! The Course also includes tests, so you can literally see just how well you've
improved. And if you don't improve enough, you can claim your money back through
Michael Masterman’s Guarantee! Michael predicts the average person could save one
day a week following his advice. I think he's probably right!
Find out how this could work for you at:
(‘Look Here’ Tools - continued) ...
2. ‘Beneficial’ FEATURE PANELS...
Used sparingly, these are great for building DESIRE, or re-enforcing reasons for replying. (Example – Feature Panel Heading): ‘5 good reasons why you should own this Guide...’ (then list 5 good reasons for buying, in 1... 2... 3... (etc) order). Altarnatively, you could include a ‘Questions’ theme, like: ‘Where else could you find answers to these questions..?’ ‘Am I providing the right information about (XXX) to my customers..? ‘Which type of software is the best for creating (XXX) ..?’ What should I do if a customer asks for (XXX)..? ‘Where can I find the best (XXX) ..? At the end of the short list of relevant questions, the copy could say ‘All the answers to these, and other vital questions, can be found in (XXX ) – your product!
3. ‘PRE-ORDER’ PANELS
These add an extra ‘push’ to help get potential customers to take that last step: to order, or sign up for further details, and
present ‘Reasons WHY’ they should reply – or ‘Because’ copy... Effective ‘Pre-Order’ copy could read: Order before (Date)
and SAVE £99! (Copy should then briefly re-state the offer, and give simple instructions on HOW to Order/Enquire). OR –
‘Don’t miss this opportunity to receive a FREE appraisal..!’ (Copy also re-states your offer, and urges the reader to reply
NOW!) OR – Reserve this latest edition today – and be one of the first to benefit..! See details below...’
Your last Call To Action copy should then clearly state the Telephone number/E-Mail or Web address to respond to – or state that they can otherwise fill in an offline/online REPLY FORM..! If you offer a product or service guarantee, your Pre-Order Panel – and your Call To Action copy should be placed near to your (guarantee) –
4. GUARANTEE PANEL
Guarantees can be extremely powerful in getting over any hesitation in the mind of the customer, about ordering or
enquiring. Assuring customers that there’s NO RISK in ordering – or no commitment when enquiring, will help ‘clinch’ the
sale. Guarantees can be for 30 days (example – goods): ‘if not completely satisfied with (XXX), simply return it in good
order within 30 days, and we’ll provide a full refund without question...’
OR – for services: ‘If, for any reason, you’re not satisfied with our service, we will do our utmost to rectify any problems. If
this cannot be done to your satisfaction, we will otherwise provide a full refund for any services not provided...’
Overall, if you can offer a Guarantee, it will certainly help you to get more sales and enquiries, and make your customers ‘feel comfortable’ about your offer!
Lastly, if you use all of the ‘A.I.D.A’ elements and ‘Look Here’ Tools described in this article, you’ll be giving your promotion the BEST chance of success. Don’t forget, all of the elements rely mainly on promoting BENEFITS to the customer. Combine these into an effective ‘A.I.D.A’ structure that leads the reader to your ‘Call To Action’, and use all the panel tools you can to help ‘close the sale’ – and your copy should continually pull in good results.
All rights reserved. Written & distributed by Andy Gage © CREATIVE SOLUTIONS 2010
Better Writing = Better Results!
Created and produced by Andy Gage of CREATIVE SOLUTIONS
Write2ProfitOnline.com. All rights reserved. Written and distributed by Andy Gage. © CREATIVE SOLUTIONS 2010.
Contact us at CREATIVE SOLUTIONS, 4 Great North Road, Highgate, London N6 4LX. Tel: 0780 8070673 or 0203 011 4792.
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*For some of the products or services promoted above, the author either received a promotional copy and/or receives other material
compensation in order to facilitate an endorsement of the products or services featured. Results are unique. Your results may vary.
If you have any questions about this Article, or about anything relating to improving your Web Copy skills or results, we’d welcome your response! Please simply ask, in our ‘CONTACT US’ Page.
Look out for further Writing Help, and the continuation of our
Feature Webwriting Articles - on effective CALLS TO ACTION, or ‘CLOSING’
Copy - in your next UPDATE - coming soon!
If you’d like individual help with your Webwriting, please click our ‘Contact Us’ link.
‘Your Guide To Internet Marketing Success’. John Coates’ Website/Blog is also worth a visit. It features many
useful resources, including inspirational Articles, ‘
how-to’ Features (including a 10-part ‘Secrets of a
Squeeze Page’ Article set) plus plenty of comments
and replies to Internet Marketing issues posted.
There are also columns of Recommended Blogs,
including a ’Masterclass Blog’, and ‘Blog Community Neighbourhood’
as well as many other useful Recommended Resources.
PLUS! Subscribe (free) to John’s Blog, and also claim a FREE copy of ‘Affiliate Marketing
Profit Tips’, and FREE ACCESS to the ‘List Building with PLR’ Website, as well as other
great free E-Book and Program offers.
YOURS
FREE!
